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If you’re reading this content, it means two things have happened simultaneously:

  1. Our content is working.
  2. We’re one step closer to bankruptcy.

Let me explain why.

If you can still see this content, it’s a clear sign that we haven’t quite cracked the code on our business model—let’s just say the cash isn’t flowing in yet.

Otherwise, what would you be seeing here? An e-signature thank-you note from a CEO named Buck Something-or-Other, complete with a 501(c)(3) donation account, ready to accept stocks, insurance policies, and cold hard cash. And let’s not forget Lady Doris, perched by the floor-to-ceiling windows in her office, eagerly awaiting your tangible gifts in the mail. But in reality, none of that exists here.

No, we are not a 501(c)(3) organization. Donations to us won’t give you a tax deduction. We don’t have a royal foundation or a media group backing us, even though the work we do might seem like something they should be doing. Oh, and we don’t even have our own office.

Whether you arrived here through a keyword search, an article, or any other channel, it shows that our work is effective. If you understand the reason and goal behind AveNews, you know that we must excel at content marketing. This is the first step we’ve chosen to achieve our goals, and it determines the success or failure of what we are trying to do.

What exactly is at stake?

That’s the question I want to explore with you.

Essentially, we live in an era of information overload, where anyone has the opportunity to publish their desired content on self-media platforms. Open any platform—Instagram, TikTok, YouTube, or X—and you’re like being thrown into a sea of 100 yellow rubber ducks, only the red or green one catches your eye. Staying away from these platforms is almost impossible; everyone is there. In short, your audience is there. Along with this comes the problem of echo chambers, where people welcome content that aligns with their interests, and this self-reinforcement makes cross-community communication difficult. People start to fragment, mainstream consciousness becomes niche, and consensus becomes optional, at least on self-media, as no one wants to show what they consider to be the most ordinary.

Regrettably, when it comes to Christian faith, it is often seen as something ordinary. It is too common, especially in the Western world, and even calling it “eternal faith” doesn’t make it novel enough.

On one side, church history has provided rich artistic and historical heritage for humanity, including architecture, paintings, sculptures, legendary stories, and lifestyles. On the other side, despite the church having been the dominant force in news dissemination for centuries, the advent and spread of new communication tools, such as the printing press, gradually weakened the centralized model of communication that the church was accustomed to.1 In today’s age of rising self-media, the same script is playing out, and all modern serious news and commercial media are undergoing the same transformation.

Anyone with reflective ability should not doubt that value and the value of dissemination are two different things, sometimes completely unrelated. A clear example comes from prank shows and gossip news. You can question their value, but Mr. Benjamin would never question their dissemination value. As a web media, if you wish to challenge this principle, it’s like throwing Socrates into Sparta or Warren Buffett into a casino; bankruptcy is no joke.

But is there a possibility that we can think about this from the perspective of human civilization as a whole? As the foundation upon which universal values rely, should we, and is it possible, to continue using modern tools to reflect a vibrant content, and the lifestyle and values it carries? Are we perhaps facing a unique opportunity in this era, to connect with people’s interests and showcase the rich connections between our modern life and our entire historical civilization? The rediscovery of these connections may be the true chance to bring the eternal faith, which we praise without reservation, back to prominence in the modern media world.

AveNews is attempting just that, and this is the success or failure of the opportunity I hope to discuss with you, not necessarily the fate of AveNews itself. Essentially, AveNews is always ready for bankruptcy.

Now, if you think you can do something for this possibility, let’s briefly talk about the ways you can help:

Buy Us a Coffee

Before we have the capacity to become a 501(c)(3), this is a simple choice. Also, if you have a way to help us fast-track to becoming a standard 501(c)(3) organization, please let us know.

Technical or Content Support

This includes content editing, SEO optimization, and community management support. Or, if you are a developer, we know you are expensive, but maybe we can do something different together.

Influence

Share our content, tell your friends, John, Tom, Bill Gates, Jeff Bezos, Elon Musk, help us get introduced to a royal foundation or a media group, or anything else you can do, friend.


  1. Originating from the Church’s need for coordination, an ideal model of a centralized news dissemination system was established. During the Middle Ages, the Church conveyed information through sermons, announcements, religious festivals, and ceremonies, and controlled a significant portion of educational and content creation activities. Monasteries became the primary repositories of knowledge and literature. In the mid-15th century, Gutenberg’s invention of movable type printing greatly facilitated the spread of books and information. The Church initially utilized this technology to print Bibles and other religious texts. However, the development of printing also enabled the widespread dissemination of other types of information and ideas, gradually eroding the Church’s monopoly on information. ↩︎

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